Privacy Policy

Verve ("we", "our", "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website or purchase our products, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Verve is the data controller responsible for your personal data. If you have questions about this policy or your data, please contact us at privacy@vervepets.com.

We may collect the following categories of personal data:

• Identity Data: First name, last name.
• Contact Data: Email address, shipping and billing addresses, phone number.
• Transaction Data: Details of orders and payments.
• Technical Data: IP address, browser type, device information, cookies.
• Usage Data: Pages visited, time spent on site, referral source.
• Marketing Data: Preferences for receiving communications from us.

We process your personal data on the following legal bases:

• Contract: Processing necessary to fulfil your order.
• Legitimate Interest: Improving our products and services, fraud prevention.
• Consent: Marketing communications and non-essential cookies.
• Legal Obligation: Tax and accounting requirements.

• Processing and fulfilling orders.
• Sending order confirmations and shipping updates.
• Providing customer support.
• Sending marketing communications (with your consent).
• Improving our website and products.
• Fraud detection and prevention.

We may share your data with trusted third parties, including:

• Payment processors (e.g., Shopify Payments, Stripe).
• Shipping and logistics providers.
• Analytics services (e.g., Google Analytics).
• Marketing platforms (only with your consent).

We never sell your personal data to third parties.

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 6 years for tax and accounting purposes.

You have the right to:

• Access your personal data.
• Rectify inaccurate or incomplete data.
• Erase your personal data ("right to be forgotten").
• Restrict processing of your data.
• Data Portability — receive your data in a structured format.
• Object to processing based on legitimate interest or direct marketing.
• Withdraw Consent at any time for consent-based processing.

To exercise any of these rights, contact us at privacy@vervepets.com.

We use essential cookies to operate our website and optional cookies for analytics and marketing. You can manage your cookie preferences through your browser settings. For more details, see our Cookie section in the footer.

Your data may be transferred outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a revised "Last updated" date.